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Wildcard
Date
2017
Project type
Branding, Art Direction
Small and independent theatre company requested a logo and initial brand work to help with future print and web material.
With an initial request to incorporate fire into the design, the simple use of interchangeable design elements (the hands) helps transform the logo for a variety of needs.
A simple brand system with minimal colours and one solitary type face reduced the complexity allowing non-designers to apply the branding themselves.
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